Web Management

Element given a href attribute to create a hyperlink to web pages, files, email addresses, location on webpage, etc.

Created and/or populated by a CMS, user input, script, etc.

Generic container for content | A high level wrapper that groups elements together horizontally | May be placed into the Body, Header, Main Wrapper, Article, and Footer.

Primary non-heading text element

Generic Div used to group elements together or separate elements from each other; Often a Div with no styling attributes assigned.

An example audience or stakeholder to build around

The total amount you are willing to spend during a given timeframe

Cascading Style Sheets; Describes how HTML elements are displayed on the screen

A series of marketing efforts centered around one theme

The way a search engine processes information on the internet

Pay Per Click advertising - advertising model where each click through costs money

Any single html object, i.e. Div, Image, Paragraph, Heading, Etc.

Diagramming a Hierarchical structure of your website showing relationship between web pages

Container for introductory content

Generic container for content | a division | discreet block (box) used to group elements together

A map of the customer or user journey

Words or phrases that help people on the internet find you

Search Engine Marketing/Management - how you pay to get found

Blank space inside an element (set in 4 directions) that wraps around the element's children

Container for footer/final content

Customer Relationship Management - manage, interact, and analyze your audience

Hypertext Markup Language; Defines the underlying structure, elements, and content of a webpage

Content entered and designed manually by the developer

Element that embeds an image into the webpage

Container for metadata (page title, keywords, description), styling, scripts, link to external docs, style sheets, scripts

A div with special properties that adds spacing to the left and right of content. Typically has a set max-width, is centered horizontally, and has width set to 100%; Sets left and right boundaries, helps create consistent alignment

Search Engine Optimization - how you get found

Blank space around an element (set in 4 directions)

The “visible” part of the HTML document; Highest level wrapper of visible elements of a web page

Structural design of shared information; the art and science of organizing and labelling websites

Generic container (inline)

Type element for Title and Summary content

The people who interact most with your brand

Programming Language Adds interactivity and functionality. Create dynamic content, validate forms, animate elements, and more