A series of marketing efforts centered around one theme
Content entered and designed manually by the developer
The total amount you are willing to spend during a given timeframe
Element given a href attribute to create a hyperlink to web pages, files, email addresses, location on webpage, etc.
The people who interact most with your brand
The “visible” part of the HTML document; Highest level wrapper of visible elements of a web page
Customer Relationship Management - manage, interact, and analyze your audience
Cascading Style Sheets; Describes how HTML elements are displayed on the screen
A div with special properties that adds spacing to the left and right of content. Typically has a set max-width, is centered horizontally, and has width set to 100%; Sets left and right boundaries, helps create consistent alignment
Generic container for content | a division | discreet block (box) used to group elements together
Created and/or populated by a CMS, user input, script, etc.
Any single html object, i.e. Div, Image, Paragraph, Heading, Etc.
Container for footer/final content
Hypertext Markup Language; Defines the underlying structure, elements, and content of a webpage
Container for metadata (page title, keywords, description), styling, scripts, link to external docs, style sheets, scripts
Container for introductory content
Type element for Title and Summary content
Element that embeds an image into the webpage
The way a search engine processes information on the internet
Structural design of shared information; the art and science of organizing and labelling websites
Programming Language Adds interactivity and functionality. Create dynamic content, validate forms, animate elements, and more
Words or phrases that help people on the internet find you
Blank space around an element (set in 4 directions)
Pay Per Click advertising - advertising model where each click through costs money
Blank space inside an element (set in 4 directions) that wraps around the element's children
Primary non-heading text element
An example audience or stakeholder to build around
Search Engine Marketing/Management - how you pay to get found
Search Engine Optimization - how you get found
A map of the customer or user journey
Generic container for content | A high level wrapper that groups elements together horizontally | May be placed into the Body, Header, Main Wrapper, Article, and Footer.
Diagramming a Hierarchical structure of your website showing relationship between web pages
Generic container (inline)
Generic Div used to group elements together or separate elements from each other; Often a Div with no styling attributes assigned.